The Wells, Augusta’s Beautiful Theatre
The Wells, Augusta’s Beautiful Theatre was built for the presenting of vaudeville and photoplays to the community by Mr. Jake Wells. The Theatre opened on Monday, February 18, 1918. A reporter for The Augusta Chronicle attended the opening and reported in the paper the following day: “Presenting B. F. Keith’s Supreme Vaudeville Co. Formerly of The Grand Opera House, another Jake Wells operated venue.” It was very successful first week. Below are price listings for opening night.
Prices for Opening Night, Feb. 18, 1918
- Matinee: $0.10 and $0.20
- Evening: $0.15
- Orchestra $0.35
- Balcony: First Section: $.35
- Remainder: $0.25
- Gallery (Colors Section) $0.15
A Celebrity at the Theatre
Although it is a certainty that a large number of celebrities of the day must have graced the stage of the theatre, only a few are documented in the Imperial Theatre’s archives. Among the earliest recorded appearances was the visit of Charlie Chaplin, who appeared at the theatre on April 16, 1918 selling Liberty war bonds.
The Wells Becomes The Imperial
On Sunday, October 6, 1918, over 3,000 cases of Spanish Flu were reported. With the death of 52 servicemen from a local military camp, the city announced the closure of all public venues, including the theatre. The quarantine began October 7th, and during this time Jake Wells encountered great financial difficulties. Therefore, he sold The Wells to Lynch Enterprises. On November 27, 1918, shortly after the sale, the quarantine was lifted. Two weeks later the theatre opened under the name of Jake Wells with The B. F. Keith Supreme Vaudeville Co. After the acquisition of several other local theatres by Lynch Enterprises, The Wells Theatre’s was changed to The Imperial Theatre. Throughout the early 1900’s, the theatre continued to provide the city of Augusta and the surrounding area with great entertainment. Included in this bill of fare was Leo Carrillo who later became the Cisco Kid’s partner, Pancho; and the famous ballet dancer Anna Pavlova. It is in the Broad Street Historical District and is listed on the National Register as important to the character of the entire district.
The Imperial Today
Today we are seeing a resurgence, particularly in the older establishments of the city of Augusta, to rediscover not only their organization’s history, but also the old buildings in the downtown area in which these organizations call home. The Imperial is no different, and with this in mind we would like to consider this part of the page an ongoing project.
The Imperial Theatre will celebrate its 100th Anniversary in 2018. $1.25 million in infrastructure work will be completed by the end of 2017. With that work finished, there is another $6 million worth interior work needed to return the Imperial Theatre to its original glory. That work involves plaster restoration, paint. Improved seating in the upper levels, expansion of restrooms and making them ADA compliant, dressing room renovations, installing an elevator to access lower and upper floors and re-purposing the former Western Union Room in the front of the theatre. If you would like to donate to help us reach our full restoration goals of this historic theatre, please visit the Contributions page. Whatever you may be able to donate will be directed for the capital improvement projects intended to preserve the historic Imperial Theatre. Thank you in advance.
Click here for The Augusta Chronicle video with Bill Kirby talking about the Imperial Theatre’s architect with some history about the Imperial Theatre and it’s next door neighbor the Marion Building
If you are interested in taking a tour visit our Tour Information page.